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As promised, this is a continuation of our piece on Top 10 Double Glazing Selling Methods You Should Avoid.
Anyone thinking of buying double glazing this New Year should read on and take note of what to avoid when being sold to.
6. Using finance (credit) to reduce the selling price or offer cashback
So that a buyer can get the home improvements they want, a lot of home improvement firms will offer a credit facility allowing them to finance their chosen product via a deferred payment, interest free or interest bearing loan.
Any misuse of that credit facility contravenes FCA (Financial Conduct Authority) rules, something unfortunately that a number of firms do in order to secure a customer purchase, when they should be working honestly on their behalf.
Some salesmen do everything they possibly can to secure a sale, this includes incentivising you to choose their finance solutions for a reduced selling price, with cashback in some cases. This is a severe case of financial misconduct and breaches their duty of care to customers.
Any finance offered should always be provided as a means of helping a customer make a purchase, and for no other reason.
7. Over selling or overcharging for windows
Watch out for those salesmen who try everything they can to obtain a price expectation or available budget from you. They do this so that they can provide you with a similar price or one that exceeds your expectations, which when agreed to turns out to be more than you were originally informed.
To highlight how competitive their prices are, a reputable firm will actively urge you to approach other companies for quotes.
8. Denigrating the competition…
Any belittling of rival companies is a tactic often used by salesmen when they are finding it difficult to secure a sale.
The best way of finding out wherever the company you’re dealing with can be trusted is to do your research and ask them if they can provide you with testimonials from previous customers who have had similar work done by them.
You need your chosen firm to be completely open in their dealings with your from start to finish.
9. Misguiding with over emphasis on particular features like ‘window energy ratings’ (WER’s)…
An energy efficient window needs to be integrated into your home correctly for it to be fully effective.
The WER (Window Energy Rating) of a window design will usually determine the price; a high WER means a high level of energy efficiency.
This simplified system was introduced by the BRFC (British Fenestration Ratings Council) to prevent firms from confusing customers and overcharging them unnecessarily.
What is important to note is that the BRFC themselves have stated that there is virtually no difference between an A rated window and those windows with a higher specification. So, the cost of any window with a specification higher than an A rating may not include the price of fitting and/or insulation.
We always make it clear to customers that they can choose A+ as standard or upgrade to A++.
10. Does triple glazing really have noise reducing (acoustic) benefits?…that depends on the salesman!
Upon its launch, triple glazing turned the replacement window market on its head and offered customers a new standard in thermal performance. However, what it doesn’t do is vastly reduce noise or sound transmission, as some salesmen will wrongly claim.
You can get access to certain acoustic glazing options and a good salesman will inform you of these possibilities.
Read the full guide here – Clearview’s Ultimate Guide to Double Glazing Sales Techniques.
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