Clearview Home Improvements is a leading supplier of Conservatories, Orangeries, Double Glazing Windows & Replacement Doors in Cheshire & Lancashire
For free advice call us on

0800 011 2400

Jan9

Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid

Author: Conservatories & Double Glazing Expert  |  Leave a Comment >>

As promised, this is a continuation of our piece on Top 10 Double Glazing Selling Methods You Should Avoid.

Anyone thinking of buying double glazing this New Year should read on and take note of what to avoid when being sold to.

6. Using finance (credit) to reduce the selling price or offer cashback

So that a buyer can get the home improvements they want, a lot of home improvement firms will offer a credit facility allowing them to finance their chosen product via a deferred payment, interest free or interest bearing loan.

Any misuse of that credit facility contravenes FCA (Financial Conduct Authority) rules, something unfortunately that a number of firms do in order to secure a customer purchase, when they should be working honestly on their behalf.

Some salesmen do everything they possibly can to secure a sale, this includes incentivising you to choose their finance solutions for a reduced selling price, with cashback in some cases. This is a severe case of financial misconduct and breaches their duty of care to customers.

Any finance offered should always be provided as a means of helping a customer make a purchase, and for no other reason.

7. Over selling or overcharging for windows

Watch out for those salesmen who try everything they can to obtain a price expectation or available budget from you. They do this so that they can provide you with a similar price or one that exceeds your expectations, which when agreed to turns out to be more than you were originally informed.

To highlight how competitive their prices are, a reputable firm will actively urge you to approach other companies for quotes.

8. Denigrating the competition…

Any belittling of rival companies is a tactic often used by salesmen when they are finding it difficult to secure a sale.

The best way of finding out wherever the company you’re dealing with can be trusted is to do your research and ask them if they can provide you with testimonials from previous customers who have had similar work done by them.

You need your chosen firm to be completely open in their dealings with your from start to finish.

9. Misguiding with over emphasis on particular features like ‘window energy ratings’ (WER’s)…

An energy efficient window needs to be integrated into your home correctly for it to be fully effective.

The WER (Window Energy Rating) of a window design will usually determine the price; a high WER means a high level of energy efficiency.

This simplified system was introduced by the BRFC (British Fenestration Ratings Council) to prevent firms from confusing customers and overcharging them unnecessarily.

What is important to note is that the BRFC themselves have stated that there is virtually no difference between an A rated window and those windows with a higher specification. So, the cost of any window with a specification higher than an A rating may not include the price of fitting and/or insulation.

We always make it clear to customers that they can choose A+ as standard or upgrade to A++.

10. Does triple glazing really have noise reducing (acoustic) benefits?…that depends on the salesman!

Upon its launch, triple glazing turned the replacement window market on its head and offered customers a new standard in thermal performance. However, what it doesn’t do is vastly reduce noise or sound transmission, as some salesmen will wrongly claim.

You can get access to certain acoustic glazing options and a good salesman will inform you of these possibilities.

Read the full guide here – Clearview’s Ultimate Guide to Double Glazing Sales Techniques.

Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Delicious Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Digg Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Facebook Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Google+ Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on LinkedIn Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Pinterest Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on reddit Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on StumbleUpon Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Twitter Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Add to Bookmarks Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Email Share 'Part Two: The Top 10 Double Glazing Selling Methods You Should Avoid' on Print Friendly

Leave a Reply

You must be logged in to post a comment.

Conservatory Outlet - A Quality Network

Conservatory Outlet - A Quality Network

Conservatory Outlet is an established UK wide network of home improvement companies, specialising in the installation of superior quality double glazing windows, replacement doors, conservatories and bespoke orangeries.

As ambassadors of the Conservatory Outlet brand - Clearview Home Improvements in Cheshire & Lancashire has demonstrated an unrivalled commitment to quality, innovation and customer satisfaction. In return Conservatory Outlet provides Clearview with the most revolutionary and sought after home improvement products currently available, which are produced to the highest industry standards.

Throughout the UK, our logo is a trusted hallmark which guarantees your total satisfaction and peace of mind when you choose Conservatory Outlet for your home improvement.

Clearview Home Improvements Limited - Authorised and regulated by the Financial Conduct Authority.